Our Principles

Attitude is not only demonstrated in the big moment, but also in daily actions. Our ten principles are simple — and that is precisely why they are so effective. They provide direction, foster trust, and establish the basis for a corporate culture centred on responsibility, transparency, and long-term thinking.

They connect all companies in the Knill Gruppe across generations, countries and markets and characterize both our cooperation and our collaboration with partners and customers worldwide.

Ownership and investment

We are a family-owned company

Christian Knill und Georg Knill, the owner of the Knill Gruppe

We are privately owned by the Knill family and retain an
independence status in our holding companies.

We provide security and stability through continuity in ownership.

With our holdings, we act as strategic investors
and strive for long-term majority investments.

Environment and sustainability

We link tradition with the future sustainable

We are proud of our 300-year history and tradition
and make a useful contribution to the overall economy.

We take strategic opportunities responsibly without putting the
company at risk. Through our activities, we control economic risks
in different business fields. We put our long-term future stability
above short-term profit maximization.

We treat our resources respectfully and take care of our environment.

Woman with binoculars, overhead power line in the background and tree with roots and the numbers 1712 on the trunk

Organization and cooperation

We are a group of companies

Hand holding the Knill Gruppe ring, globe in the background

We have a decentralized organization.
Our executives and employees are autonomous. We create organizational
units that make economic sense with short decision processes.

We put the group’s interest above individual interests.
Our companies are obliged to order competitive products and services
internally. As a result we profit of synergies within our group.

Growth and earnings

We strive for profitable growth

We target market leadership and grow in our strategic target markets.

We expand through selected acquisitions and organic growth.

We focus on consistently achieving profits with the clear objective of
an adequate return on investment. We have access to funds to secure
and further develop the group.

A man standing in front of a drawn path with milestones, compass next to it

Innovation and quality

We stand for innovation and quality

Futuristic picture with a stair to a light bulb

We find new paths and question conventional solutions, which makes us an innovative partner for our customers.

We guarantee high product and service quality with our brands.
We are the fastest in our business and act quick an flexible.

We improve our products and processes permanently. We cooperate with our customers, suppliers, research institutions,
and universities.

Customer focus

We inspire our customers – external and internal

We identify our customers’ needs by establishing an ongoing dialogue
with our customers.

We create added value for our customers. For this, we study the market
and proactively offer our customers innovative solutions.

We measure customer satisfaction.

Graphic representation of customer satisfaction, cable drum and overhead line in the background

Focus on goals and results

We achieve outstanding performances

A target, a man gazing into the distance and cogwheels

We provide guidance through vision, mission, guiding principles,
strategies and goals. We balance strategic and short-term goals.

We strengthen our organization. We define and optimize our processes
and our use of resources. We look for the best employees and foster
the skills of everyone.

We are performance oriented.
We evaluate performance and give feedback.
We use our agreed-upon goals and achieved results as guidance. We compare
ourselves to the best of the best, also cross-industry.

Teamwork

We are a team

We are effective through teamwork and our objectives facilitate teamwork. We appreciate and acknowledge team achievements while allowing room
for individuality.

We focus on comprehensive business processes. We work in cross functional teams within departments and companies. We define and
optimize our processes.

We understand our role within the organization. All employees
know their personal contribution towards the common goal.
We conduct employee evaluations and clarify roles and tasks.

People shown in an organizational chart climbing the ladder to success

Joy and enthusiasm

We are proud of our work

A woman rejoicing and in the background balls bumping into each other

Our enthusiasm about our work contributes significantly to our success.
We offer our employees an attractive work environment. We give and receive
praise and recognition for special achievements.

We foster our employees’ strenghts. We actively point out strenghts.
We primarily focus on strenghts during goal setting and development measures.

We are proud of our company and demonstrate it. We recommend our
company and proudly present our company to the general public.

Respect and trust

We base our actions on respect and trust

We are friendly with each other and treat each other with respect, kindness and fairness. We greet each other and are punctual, honor agreements, ask questions, listen and take
different points of view seriously.

We create awareness of different cultures and respect.
We offer inter-cultural training,
language courses and company-wide international get-togethers and activities.

We rely on trust, open constructive dialogue and being responsible for oneself. We bring
everything to the table, including problems. We talk to each other and not about each other.
We encourage active contribution of ideas and solutions, communicate clearly and directly.

Two people greeting each other in different languages


Shared values and goals within our group of companies form the foundation of our daily actions and many years of international success.